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Kenya - Kenya Spa facilities

Local hotel owners in Kenya have introduced a new tourism product - Kenya Spa - to compete with other leading tourist destinations in the world.

Health Tourism or Spa (Health and Water) has been introduced as one of the hotels' concepts and is fast growing tourist sector in the country, more so at the Coast, where 80 per cent of Kenya's tourism business thrives.

The Health Spa - Kenya Spa - product – a preference of many foreign tourists and a few locals, is fast gaining acceptance in the country.

Major tourist destinations such as Spain, South Africa, India and Egypt have also invested heavily in the spa concept.

It is emerging that a substantial number of tourists require time ia a Kenya Spa while on vacation to attend to their health and beauty needs.

Spa is a short form of Italian words Salus Per Aquam, meaning health from water. It is also the name of a small village in Belgium where hot mineral springs were discovered by ancient Romans.

In an interview with the press, Kenya Tourism Board assistant regional manager Alex Tunio said the introduction of the concept would enable the local tourism industry compete with internationally-recognised tourist destinations.

"We need to develop new products that will enable our market keep abreast with changing taste of our visitors," said Mr Tunoi.

He said the introduction of health tourism is among the marketing strategies Kenya Tourist Board and hoteliers were introducing in the on-going re-branding of their products.

"There is a need to move away from the traditional products (the sea, hotel, game), if our market is to maintain some relevance in the ever-changing tourism business," said Mr Tunoi.

Diani Reef Beach Resort - Mr Tunoi cited the Kenya Spa facilities at Diani Reef Beach Resort & Spa as among the hotels in the country that had invested more than Sh100 million to promote the health tourism.

Health tourism has been introduced for women and men who care more about their health and beauty even when they are on holiday. This is even more important because of today’s lifestyle, which is a strain on their health.

Most of the Kenya Spa therapies that go hand in hand with Spa create the perfect environment in combating stress and discomforts.

Diani Reef Beach Resort Spa manager Arun Pillai said: "Most tourists, women in particular, are keen to keep a check on their beauty and weight. They prefer to spend most of the time during vacation to attend to their health and beauty needs."

Outline Map of Kenya Showing where Diani Reef Beach Spa is located

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